Refratechnik Asia Limited
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Refratechnik held the first-ever REFRA-WebLearning successfully
release time :2020-10-06 10:47:11 page view:80

Oct. 6, 2020 - Due to the ongoing COVID-19 pandemic, Refratechnik changed its traditional physical training format. By using online meeting platform, i.e. Zoom, online training can be organized easy and convenient to both organizers and participants, as no one need to travel for that, the whole training just takes place via a live link. Under this circumstance, the first-ever REFRA-WebLearning in the history of refractory was made on 17 – 18 September, 2020 successfully.

This REFRA-WebLearning attracted about 40 customers from Malaysia, Thailand, Cambodia, Indonesia and 20 agents with total 50 screens to join. All participants were taken through theoretical discussion on refractories, application, burning process, installation and so on. However, participants expressed high interest in learning about new topics, e.g. digitalization, process data, smart glasses, drone. In order to enhance participant’s learning motivation and enjoyment, Refratechnik have setup multiple cameras, especially for live demonstration of laboratory tour, plant tour and refractory installation in our Zibo factory. Multiple cameras setup allowed participants to capture demonstrations from different angles, experienced a more detailed view than they could possibly have in person which can help them to see what went right and what went wrong easily. 

Refratechnik has also taken this great opportunity to build engagement among customers, such as sending out gift sets, banners and certificate to local venue in advance to create a consistent brand identity across all touchpoints during the training. Also, the company has prepared brick samples which enables participants to see how the products work and increase their product awareness. Lastly, it also has arranged local entertainment event as the closing which marked a perfect ending for this training. 

The presence of all participants helped to make this REFRA-WebLearning a great success and their enthusiasm and positive spirit helped make the time spent together both productive and fun.

Refratechnik Asia Limited

Address: Suites 3107-09, 31/Floor, Tower 1 The Gateway Harbour City, Kowloon-Hong Kong Postal Code: 37079 Website:

Sponsored by: ACRI (The Association of China Refractories Industry), Tangshan YinNaiLian E-Business Co., Ltd.

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